Wednesday, June 27, 2007

Diamond Shreddies

The more I think about this campaign, the cleverer it gets.



In a world of fairly silly marketing, I can't believe an agency initially managed to convince Mr Shreddie to do this. It is almost like an April Fools Joke, but one that has got me wondering about whether this is all a post modern joke/statement on advertising, or whether feigning insanity/ridiculousness is a perfect way to make your brand appear less stodgy and bring it back up to the top of mind pile.

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